VUX World interviews Charles Cadbury on Conversational Commerce
Using mobility to increase sales
Late June, following a meeting at the Smart Voice Summit, VUX World approached Say It Now for an interview with Charlie Cadbury. They were interested to learn some more on our experience and vision for both Emerging Commerce and Conversational Commerce.
We engaged in a far reaching podcast exploring areas such as the types of teams that are required to stay ahead and what brands need to do to maintain relevance in an assistant first world.
We engaged in a far reaching podcast exploring areas such as the types of teams that are requires to stay ahead and what brands need to do to maintain relevance in an assistant first world.
SayItNow announces strategic partnership with SwiftGift
Our understanding of Emerging Commerce tells us that purchasing habits will continuously change. For example, with car dealers it used to be the case that car salesmen would get 1 in every 7 people that came into the dealership to accept a test drive. Today that figure is 1.3. Customers self-serve much of the information they need to know before they buy. So how can mobility help?
For many high value purchases…
One of our core beliefs at SayItNow is the concept of Emerging Commerce, the understanding that the way that humans have bought goods and services has always, and will always continue to change, which is why we're so excited to announce the partnership with Swiftgift.
Swiftgift is an innovative service that allows eCommerce businesses to unlock extra gifting revenue and bills itself as "the highest converting customer acquisition tool om the market". Essentially the platform allows a gift to be sent to a recipient without having to enter the recipient's address. This reduces friction in the purchasing flow and last mile delivery. In partnership with Swiftgift, SayItNow can now offer a new type of gifting through a conversational interface messenger and voice interface as part of our core offering.
Voice Tech Podcast
Whilst fundamental human motivations don’t change that much – the way we act on them do. One thing we have always done and will continue to do is buy the things we want and need, and try to seek out the best value whilst doing so. We will always transact, how we do so will always continue to evolve. Since 2013 Charlie has referred to this as 'Emerging Commerce'
Charles Cadbury was approached the great Carl Robinson and be asked to be interviewed for his Voice Tech Podcast. Charles and Carl had the time and space to talk about lessons learned to date and where these technologies might take us.
The conversation covered the challenges working with client data, how payment transactions can and will be handled over voice, how voice assistants will change the landscape of consumer sales and marketing, and much more.
Listen to the podcast here.