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Posts tagged conversational commerce
What Is Conversational Commerce?

We see conversational commerce as any part a conversational agent plays in the buying journey.  


Conversational Commerce can manifest as an assistant on a web page, your smart speaker, your assistant on your phone, a conversational advert you engage with or transactional bot.  These touchpoints are all able to influence your propensity to purchase and as such all have a role to play in the flow of conversational commerce.


To be clear, here we are talking about a conversation with a human on one side and a Natural Language Understanding system on the other.


The power of this as a channel lies

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