We see conversational commerce as any part a conversational agent plays in the buying journey.
Conversational Commerce can manifest as an assistant on a web page, your smart speaker, your assistant on your phone, a conversational advert you engage with or transactional bot. These touchpoints are all able to influence your propensity to purchase and as such all have a role to play in the flow of conversational commerce.
To be clear, here we are talking about a conversation with a human on one side and a Natural Language Understanding system on the other.
The power of this as a channel liesRead More